Fitasy · Brand Performance Dashboard

Main KPIs

Last 30 Days · GA4 + Google Ads

Overall site activity · GA4

GA4

Active users

—

—vs prior 30d

GA4

Engaged sessions

—

—vs prior 30d

GA4

Engagement rate

—

—vs prior 30d

GA4

Purchase revenue

—

—vs prior 30d

Commerce · GA4 + Shopify

GA4

Transactions

—

—vs prior 30d

GA4

AOV

—

—vs prior 30d

GA4

Purchase rate

—

—vs prior 30d

Brand

Brand mentions

—

—last 30d

Paid Google Ads

Google

Cost

—

—vs prior 30d

Google

ROAS

—

—vs prior 30d

Google

Cost / order

—

—vs prior 30d

Google

Avg. CPC

—

—vs prior 30d

Paid Meta · Meta Marketing API

Meta

Spend

—

—vs prior 30d

Meta

ROAS

—

—vs prior 30d

Meta

Purchases

—

—vs prior 30d

Meta

CTR

—

—vs prior 30d

Reach & Awareness

Last 30 Days · Meta Ads

View in Meta Ads Manager

Meta

Impressions

—

total ad views

Meta

Reach

—

unique people

Meta

Frequency

—

avg impressions / person

Meta

CPM

—

cost per 1,000 impressions

Organic vs Paid

Last 30 Days · GA4 Session medium grouping

Organic

—

— of total

Sessions—

Transactions—

Conversion rate—

Rev / session—

Paid

—

— of total

Sessions—

Transactions—

Conversion rate—

Rev / session—

Sessions over time · Organic vs Paid

Channel		Sessions	Transactions	Revenue	CVR	Rev/session

Cost vs Revenue

Daily · Last 30 Days

View in Google Ads

Traffic Sources

Last 30 Days · GA4 Session source/medium

View in GA4

Source / Medium	Sessions	%

Conversion Funnel

Last 30 Days · GA4 ecommerce events

View in GA4

Each bar's width = share of the top of funnel. The right-hand figure is the conversion rate from the previous step.

Campaign Performance

Last 30 Days · Google Ads

View campaigns in Google Ads

Campaign	Cost	Clicks	CPC	Conversions	Revenue	ROAS

Performance by Brand Pillar

Last 30 Days · across paid + organic

Pillar	Sessions	Add to cart	Transactions	Revenue	Mix

Top Products

Last 30 Days · GA4 ecommerce items

View in Shopify

Product	Units sold	Revenue	Add-to-cart rate	PDP sessions

Site Engagement

Last 30 Days · GA4 page paths

View in GA4

Page	Views	Avg engagement	Conv. value

Traffic Quality

Last 30 Days · GA4 engagement signals

View in GA4

GA4

Engagement rate

—

GA4

Avg. session

—

GA4

Pages / session

—

GA4

New users

—

GA4

Bounce rate

—

Audience Demographics

Last 30 Days · GA4 user demographics

View in GA4

By age

Bracket	Users	Engaged sessions	Engagement	Conv.

By gender

Gender	Users	Engaged sessions	Engagement	Conv.

Traffic by Region

Last 30 Days · GA4 country + region

View in GA4

By country (top 10)

Country	Sessions	Transactions	Revenue	Engagement

By region / state (top 15)

Region	Country	Sessions	Tx	Revenue

Active Creatives

Ads currently in flight, by platform

View in Meta Ads Manager

Creative thumbnails will appear here once the Meta Ads + Google Ads asset APIs are connected. Each card will show: platform, ad name, spend, impressions, CTR, and a thumbnail of the actual creative.

Brand Health

Auto-pulled hourly from Google News + Reddit + HN

Open mentions sheet

Email Marketing

Last 30 Days · Klaviyo

View in Klaviyo

Subscribers

—

—net

Sent

—

campaigns

Open rate

—

—vs prior 30d

Attributed revenue

—

—vs prior 30d

View in detail

Drill down to the source platforms

Looker Studio

Live Brand Dashboard

Filterable, sharable, scheduled email digests

GA4

Web Analytics

Users, sessions, conversion paths, audiences

Google Ads

Campaign Manager

Search, Shopping, PMax, Demand Gen

Shopify

Storefront Admin

Orders, products, customers, analytics

Meta

Business Manager

Ads Manager + Instagram + Facebook insights

Search Console

Organic Search

Queries, impressions, click-through rate

Klaviyo

Email & SMS

Campaigns, flows, list growth, attribution

Google Sheets

Brand Mentions Log

Auto-updated hourly via Apps Script